Sasquatch Gummies is a brand I developed and directed for a 3 SKU dry food pouch assignment in my package design class.
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My brand aims to target a narrowed audience of outdoorsy, active, and adventurous adults ideally ranged 30-50 years old, who would be wild enough to want to take an edible product into the woods and search for sasquatch. This is achieved through more muted and earthy colors, reflective of the consumer I aim to sell towards, as well as large sans serif type to keep a professional and legal appearance.
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All pouches are legally compliant with Washington State law around food packaging, and specifically THC and Weed product sales and production.
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The basis of the design direction is to call back and reflect mysterious sasquatch and its whereabouts. The hand drawn illustrations are reflective of local flora & fauna found in Washington State parks, the location that Sasquatch has reportedly been seen in most.
